Convert your expertise into a course people pay for

Most experts who try to launch a course get stuck in the same places: a topic that is too broad, outcomes that sound vague, months spent on production, and a launch to an audience that does not exist yet.

This programme walks the whole path in order. You validate demand before recording a minute of video, design outcomes that make people enrol, structure modules that keep them learning, then produce, price, launch and grow a community around the course.

It is written for entrepreneurs and thought leaders who want a course that generates both revenue and leads for their wider business.

The ten steps are taken in order, because each one depends on the one before: a topic chosen in step one is tested for demand in step two, turned into outcomes in step three, structured in step four and only then produced. Skipping ahead is how most courses fail.

Every step has a video lesson, a worksheet and a 'done when' checklist. The production steps include equipment lists for three budgets and a filming routine that keeps recording to a few focused sessions.

If you follow one step a week you launch in ten weeks. Many students take longer on demand validation and shorter on production — which is the right way round.

You start with “Topic and demand”. It covers: Picking the perfect topic; Testing market demand before you build. Nothing in it assumes knowledge from later parts of the course, so you can begin the day you enrol.

By the end of that first part you will already have done something concrete rather than only watched — and you will know whether the pace suits you. If it does not, the 14-day guarantee means you lose nothing.

Launching a product is a sequence of dependent decisions, and the internet offers them in random order: a video about pricing before you have validated the idea, a tutorial on editing before there is an outline. A course puts the steps in the only order that works.

Worksheets and 'done when' checklists turn each step into a finished artefact. By the end you are not inspired; you are launched.

You have a course people asked for before you built it, a curriculum that keeps them learning, a school set up to deliver and charge for it, a price you can defend and a launch plan with dates. The first students arrive through the community you started in step ten.

And because the course was built from your expertise, it works as a lead generator for your consulting, coaching or services — the reason most experts wanted a course in the first place.